Browse Tag

top 10 NBI nations

Germany remains on top of “Nation Brand” ranking, the UK edges out Canada to the second spot

9 mins read

The FINANCIAL — This year is marked by an overall decline in perception of nations’ reputations, and the top-10 NBI nations are not immune to this overall negative sentiment. While Germany retains the top position in the 2020 Anholt-Ipsos Nation Brands IndexSM (NBI) for the fourth year in a row, this year is marked by noticeable gains and losses among leaders in the NBI ranking: The United Kingdom’s ranking jumps from fourth to second place, and Australia advances from 10th to eighth place – a record high for both nations. France, which was ranked in second place last year, drops…

Read More »

Germany remains on top of “Nation Brand” ranking, the UK edges out Canada to the second spot

9 mins read

The FINANCIAL — This year is marked by an overall decline in perception of nations’ reputations, and the top-10 NBI nations are not immune to this overall negative sentiment. While Germany retains the top position in the 2020 Anholt-Ipsos Nation Brands IndexSM (NBI) for the fourth year in a row, this year is marked by…