The FINANCIAL — The Wall Street Journal has announced the latest expansion of its content division with the appointment of Chris Woodall as Head of Content Sales for Europe, the Middle East and Africa (EMEA).
In this new role, Woodall will be responsible for further developing London as a global hub for The Wall Street Journal’s custom content, leading all on and off-platform sales across EMEA, according to Dow Jones.
He will focus on strengthening WSJ. Custom Studios’ presence in the region by driving content offerings across digital, print, mobile, tablet and events sponsorship.
Woodall joins an award-winning content team, with WSJ. Custom Studios winning 29 accolades in the past six months, including a Cannes Lion for Excellence in Partnership, Ad Age’s Best Branded Content Partnership, and two D&AD Wood Pencil Awards.
Prior to joining The Wall Street Journal, Woodall served as Group Head of Agency Sales at Bloomberg, having formerly held roles at The Economist and ITV. He will be based in London and report to Anna Foot, Vice President of Multi-Media Sales, EMEA.
Woodall said: “It’s an exciting time for WSJ. Custom Studios and I look forward to working with the wider News Corp business, such as Unruly on video distribution and Storyful on social media, to create even deeper partnerships with clients.
“Understanding how to tell our client’s stories creatively is essential to delivering integrated custom campaigns across EMEA and into the U.S.”
Anna Foot, Vice President of Multi-Media Sales for EMEA at The Wall Street Journal, said: “The best custom content campaigns are built on trusting, collaborative relationships between brands and publishers.
“Chris’ experience of working closely with clients to help understand, articulate and realise their advertising goals will be invaluable to WSJ. Custom Studios and our continued growth in EMEA.”